Jordan Inbound Tour Operators Association - JITOA - Amman

There was a need for an independent, voluntary, private sector-led organization, working towards increasing the benefits of its members and actively taking part in the nation’s decision-making process in relation to tourism. In Jordan, the in-bound tourism industry is clearly positioned to enhance the economy by increasing tourism receipts, bringing hard currencies from all over the world, provide employment opportunities, and contribute to the sustainable growth of GDP.

There was also a need to develop and adhere to a best-practice code of ethics to gain international recognition, which JITOA aims to promote and enhance.